Since its founding in 2012, TTT has grown fivefold, expanding its influence within Samsung. To reflect our evolving role, we embarked on a brand refresh to strengthen our visual identity.
As a multidisciplinary team of engineers, scientists, strategists, and designers, we shape the future and impact billions of lives. This revisit ensures our identity aligns with our mission of pioneering future concept product R&D and driving innovation forward.
As Think Tank Team (TTT) grows, its brand must evolve. The challenge is to create a new logo and identity that reflects this expansion, supported by a cohesive design system, updated website, and stronger social media presence to amplify TTT’s impact.
Worked closely with two other designers to develop the new branding, actively collaborating and leading the design process to craft a cohesive and impactful identity that reflects the team’s growth and vision.
