Stoneware embraces the cannabis lifestyle with a design rooted in the timeless charm of mid-century aesthetics. Currently under development and nearing its launch, the brand introduces thoughtfully crafted accessories that embody happiness, a relaxed California vibe, and the iconic warmth of mid-century design.
The founder approached me with a clear vision for the logo: it should feature layered lines resembling the sun, symbolizing the California vibe. The request included a lockup variation, guidance on color choices, and consultation on the overall branding direction.
I delivered the finalized logo through multiple design iterations and color refinements. Additionally, I suggested incorporating a mascot to enhance customer engagement and provided ideas for website and social media content to strengthen the brand’s presence.
